When it comes to hypes I have one automatic response: stay away from it. Maybe I value my individuality too much or do I simply distrust anything that can stir a mass of people into ‘me too’ behavior. Fortunately, time often proves me right and that what was once considered a ‘must have’ or ‘must do’, sunk into oblivion shortly after I avoided it. It might not be scientific reasoning, but it did save me quite a lot of money or stress over the years. Looking back at 2007 I could identify ten hypes that I virtually ignored or actively avoided. With my track record this could almost serve as a list of things that are about to disappear as well.